Nobody doubts that the romance and mysticism of opening a bottle of Bordeaux from a famous chateau has a grip and allure that are hard to resist! The excellent quality of French wine in general, and Bordeaux in particular, has an advantage over their counterparts in the competitive international market, as it is regarded as the world’s wine capital. Bordeaux’s prestige is due to the unique “Terroir” and the interaction between four essential factors: soil, micro-climate, topography, and grape varieties. Bordeaux was predestined to produce the world’s greatest wines. It is often described as “the largest fine wine vineyard in the world” with a total vineyard area of over 120,000 hectares of vines in 60 appellations.
With the driest dessert (Atacama) at its north, the Pacific Ocean to the west the Andes Mountains to the east and the Pole in the South, Chile is an isolated country. Isolation has its advantages because Phylloxera does not exist. Chile also has a range of mountains along the coast, which blocks the ocean dampness from most vineyards, and the ocean’s general tempering influence on a relatively hot climate. Chile has transformed itself into one of the most exciting wine regions in the world. The quality of wine has increased dramatically over the last decades. Chile’s wines generally lack the exuberant fruitiness of Californian or Australian wines. And yet they’re not quite as subtle and understated as European wines.
Over more than a decade I have watched wine brands come and often quickly go in Asia. One thing is certain: China Fever is real, and still easy for wineries to catch. Here’s some hard earned advice to help you plan your own entry into Asia. Today, E. & J. Gallo Wines has been at the forefront of wines in Asia, dominating every supermarket shelf in Asia and Mainland China. Gallo has left very little room for other U.S. wines, whether they enter the market directly or through an importer. This means U.S. wine producers, with the exception of Gallo, have to be extremely aware of the difficulties associated with entering the Asian market, specifically as a U.S. Category.
For 15 years, I have been selling and marketing Wines in Asia for one of the largest wine distributing companies in the world. As such, I have come across and worked with a wide range of export managers, some based out of Asia, and some based in their countries of origin; some good, some bad and some with the potential to be great, but who lacked adequate training. It has been from my experience, that to succeed in any given market, specifically in the wine sector, one must start with a manager knowledgeable in the brand, and in the market sought. With that being said, managers, like many aspects in life, are not all created equal.
2017 is almost certainly the year that Punte del Este – and more particularly the rather sleepy but gourmet village of Garzon, just a little further inland, has come to the attention of the Bordeaux elite.
This is a place where Charlotte Gainsbourg and Naomi Campbell are regular visitors, where Martin Amis has a house just up the coast and ‘fire pit king’ chef Francis Mallmann has a celebrated restaurant and hotel. To date around 75% of the guests who arrive in this corner of Uruguay are Argentinian, but the locals just might find that they have a few more Bordeaux châteaux owners turning up over the next few years.
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